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IHG and Holiday Inn Express have launched a promotional tour that sounds like a Mad Lib: the Pancake Selfie Express.
The Pancake Selfie Express is a nine-city tour around the West Coast and Southwest featuring a food truck that makes pancakes that feature selfies. The promotion features Holiday Inn Express Creative Director and Breakfast Excellence Honcho Rob Riggle, though it’s unclear if he will actually be at any of the stops.
Here’s a video of Riggle explaining the pancake selfie concept:
— Holiday Inn Express (@HIExpress) September 1, 2015
According to IHG:
The “Pancake Selfie Express” features five push-button pancake machines, each producing one pancake per minute as well as finely-tuned lasers which then imprint selfies taken via mobile phone camera directly onto each pancake. The selfie technology is a first for any hospitality brand. The nine-city tour begins in Dallas at Pegasus Plaza at City Center (Sept. 2-4) before continuing on to Austin (Sept. 6-7), Phoenix (Sept. 11-14), San Diego (Sept. 17-19), Long Beach (Sept. 21-22), Los Angeles (Sept. 24-27), San Francisco (Oct. 2-3), Oakland (Oct. 5-6) and Sacramento (Oct. 9-11). Locals in each city can visit the truck for their own pancake selfie as well as the chance to win breakfast-inspired swag and IHG® Rewards Club points to be applied towards future stays at Holiday Inn Express properties
Lasers? Pancakes? I’m in. Of course, pancakes are great, but the potential to win IHG Rewards Club points is nice as well.
If I can make it to one of the tour dates, I’ll be sure to do a full report. I owe it to you, dear readers, to eat as many pancakes as possible, all in the name of journalism.
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